Some of the biggest brands are backed up by some of the most recognizable taglines. In some cases the company has moved on to different campaigns depending on the business model and the demographic, but the taglines have always been associated with these brands. Here are 30 of the most famous taglines, how many do you think you can guess?
Probably the best beer in the world
Carlsberg has abandoned this iconic slogan for a new one in 2015. The new one is "That calls for a Carlsberg".
Because You’re Worth It
Initially the slogan was "Because I’m worth it."
A Diamond is Forever
De Beers is the largest diamond company in the world with mines owned in Botswana, Namibia, South Africa and Canada.
Just Do It
One of the most recognizable slogans in the world, 'Just Do It' was coined back in 1988 for Nike.
It Keeps Going, and Going, and Going…
This slogan and the iconic Energizer Bunny go hand in hand, making this one of the most popular slogans.
Grace, Space, Pace
This fitting slogan for a majestic car was used back in the 50s and 60s.
Ideas for Life
This slogan works well for Japanese company, Panasonic, who offers a wide range of consumer electronics and home appliances.
Shave Time. Shave Money.
This is just one of the viral campaigns for the now $1 billion-dollar worth Dollar Shave Club.
Melts in Your Mouth, Not in Your Hands
A great slogan for one of the most popular chocolates.
There are some things money can’t buy. For everything else, there’s ______
This two-decade old campaign still has the same impact.
I’m Lovin’ It
For much longer than a decade now, this slogan has been associated with this fast food chain.
Betcha Can’t Eat Just One.
This is one of Lay’s best-known campaigns first starting in the 60s.
This slogan is understood to be a response to IBM’s slogan, Think.
Introduced in 1993, this advertising campaign was made by the California Milk Processor Board to encourage the consumption of milk.
Maybe she’s born with it. Maybe it’s _________
This tagline for the cosmetics brand has emerged as one of the most recognized tagline for a brand.
The happiest place on earth
Walt Disney supervised the designing and building of this theme park right to its completion.
Leave the driving to us
This intercity carrier serves over 3800 destinations across North America.
When you care enough to send the very best
Worth $4 billion, this is the oldest and largest manufacturer of greeting cards in the country.
Finger lickin’ good
With 22,621 locations in 136 countries around the world, KFC is the world's second-largest restaurant chain (McDonald's is first).
Mindful of the fact that the number 4 is considered unlucky in many parts of Asia, Nokia did not include it in any handset model retailing in the region.
Snap! Crackle! Pop!
These words appeared in a print ad in 1929!
That was easy
This multinational office supply retailing corporation is ranked in the top 25 of EPA's Green Power Partner list.
This hugely successful campaign introduced in 1959 changed the way advertising worked and is ranked the best advertising campaign of the twentieth century by Ad Age.
Free delivery of mail to the doorstep was first launched in Cleveland, only in 1863. The very first post office in colonial America was established back in 1639.
Taste the Rainbow
With over 25 million followers, Skittles has one of the most-liked brand pages on Facebook.
The Ultimate Driving Machine
BMW has had this tagline since the 1970s.
Sony emphasizes on the period between the two words. They say it means, "where imagination and reality collide".
Where’s the beef?
Wendy's famous Frosty has been on their menu since day one and the franchise serves 300 million of these every year.
Can you hear me now?
In the six weeks, before it launched unlimited data, Verizon lost 400,000 customers costing the company $2.5 billion.
It takes a licking and keeps on ticking
The commercials for this ad campaign featured various types of “torture” a Timex watch could undergo, to portray how sturdy the watch was.