25 Iconic Taglines That Would Impress Even Don Draper
25th June, 2020
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A snappy tagline is the key to attract customers towards a brand. And if done right, these taglines become synonymous with its brand, adding to the fame. Did you ever come across a tagline that instantly reminded you of that particular brand? Well, this is exactly why taglines play an important role in brand promotions. It can be difficult to be succinct and creative at the same time to express a complex emotional concept with just a few words. Taglines should be such that they should evoke an image in the minds of the customer, thereby making it synonymous with the brand name. Here are 25 most memorable taglines of all time which added fame to their respective brands.
Apple – Think Different mpk732t12016clustera.wordpress.com
Apple – Think Different
Apple Inc. was found by Steve Jobs and Steve Wozniak on April 1, 1976. It's one of the first companies to make it big before it revitalized in the year 2007 with the iPhone launch. The tagline was an acknowledgment of every visionary who dared to innovate and challenge the norm. Interestingly, the original logo of the brand was the drawing of Sir Isaac Newton against an apple tree.
Nike – Just Do it www.indiatoday.in
Nike – Just Do it
The sports brand was marketed as Blue Ribbon Sports in its first year of business. Nike’s tagline was inspired by the last words "Let's do it" of a death row inmate Gary Gilmore who insisted on his execution. This inspired a Nike marketing executive to pitch “Just Do It” as the company’s tagline. Nike is also the name of a winged goddess of victory in Greek mythology.
California Milk Processor Board – Got Milk? www.adweek.com
California Milk Processor Board – Got Milk?
The tagline was created in 1993 when California was witnessing a fad of artificial fruit juices, coffee drinks, and iced-tea. The milk consumption had dropped by almost six percent. As a result, the California Department of Food and Agriculture formed the California Milk Processor Board (CMPB). The hired ad agency Goodby, Silverstein & Partners, came up with the iconic tagline. Recently, CMPB came up with another advertising initiative – You can count on milk.
Tesco – Every Little Helps www.just-food.com
Tesco – Every Little Helps
Founded by Jack Cohen in 1919, Tesco started as a small grocery shop in East End London. After it was established as a brand, Tesco opened its first store in 1929. Cohen bought a few more supermarkets and stores until 1950 when it grew dramatically with over 800 stores. Today, Tesco offers more than groceries. It now offers house and car insurance and has its own mobile network.
Bounty – The Quicker Picker Upper www.businesswire.com
Bounty – The Quicker Picker Upper
It took almost a decade to perfect the paper towel makers to manufacture the famous paper towels. While other famous paper towel makers focused on the softness of the material, Bounty researched on increasing the paper towel’s absorbency. And so, after years of research, they came up with a first-of-a-kind two-ply paper towel that was thick, soft, and more absorbent.
Lay’s – Betcha Can’t Eat Just One www.slogan.pics
Lay’s – Betcha Can’t Eat Just One
The food company was one of the most famous companies that revolutionized the bite-size munchies. It all started in 1932 when a salesman Herman Lay opened a snack food cooperation and later purchased Barrett Food Company in 1938 and later named it H.W Lay Lingo & Company. The company later came up with the world-renowned tagline which was endorsed by celebrities.
BMW – Designed for Driving Pleasure lighthouseinsights.in
BMW – Designed for Driving Pleasure
Also known as Bayerische Motoren Werke and BFW (Bayerische Flugzeugwerke), BMW was formed on March 7th, 1916. The company primarily manufactured plane engines. Contrary to the popular belief, the company logo does not represent a spinning propeller, as it existed even before the manufacturers made plane engines. The original tagline "The Ultimate Driving Machine" was changed to "Designed to Driving Pleasure" for a 2013 campaign.
L ‘Oreal – Because You’re Worth It www.prnewswire.com
L ‘Oreal – Because You’re Worth It
The French cosmetic company was started in 1909 by a chemist, Eugéne Schueller. L‘Oreal was against testing cosmetics on animals. So, they researched and developed Episkin, a reconstructed skin model that acts as an alternative to human skin. L‘Oreal was the first to launch soap-free shampoos in 1933, cold perm in 1945, and foam-based bath in 1963.
Dunkin’ Donuts – America Runs on Dunkin www.fb101.com
Dunkin’ Donuts – America Runs on Dunkin
The coffee and baked goods chain is one of the largest food companies in the world. It has 12,500 restaurants in over 46 countries. Dunkin’ Donuts claims that you can order a coffee in 25,000 different ways. This means a different coffee every day for 70 days, thereby staying true to their tagline. It was founded by William Rosenberg as a small coffee shop in Quincy Massachusetts in 1948.
Audi – Vorsprung durch Technik wallpapersafari.com
Audi – Vorsprung durch Technik
The famous tagline of this renowned automaker has been around for more than 30 years. Even people who don’t speak German are easily able to pronounce the tagline. Another classic demonstration of progressive advertising. The phrase before it was utilized as a tagline, was used for the first time in 1971. Vorsprung curch Technik translates to "advancement through technology".
General Electric – Imagination at Work vocsol.com
General Electric – Imagination at Work
American businessman and inventor Thomas Alva Edison had established Edison General Electric Company in 1890 in Boston. It later merged with a rival which gave birth to General Electric Company. It is only one of the first 12 companies that were listed on the newly formed Dow Jones Industrial average that is still functional. With the development of multiple electrical appliances, GE is considered the bellwether of the country’s economy.
The New York Times – All the News That’s Fit to Print the-brand-guy.com
The New York Times – All the News That’s Fit to Print
Interestingly, this was not the newspaper’s original tagline. It was during the late 1890s when The New York Times was struggling to find the readers. So, to gather some attention, the owners announced a $100 reward to whoever comes up with a creative headline. The winner was D.M Redfield who suggested “All the World’s News, but Not a School for Scandal", which was later changed to the current tagline.
McDonald’s – I’m Lovin’ It! www.cbc.ca
McDonald’s – I’m Lovin’ It!
Serving more than a billion people across the world, McDonald’s has played a pivotal role in shaping the international fast food culture since its inception. Brothers Maurice and Richard McDonald opened the first McDonald restaurant as a BBQ joint in San Bernardino in 1940. Interestingly, the “I’m Lovin’ it” jingle was co-written and recorded by popstars Pharrell and Justin Timberlake.
State Farm – Like a good Neighbor, State Farm is There postalmuseum.si.edu
State Farm – Like a good Neighbor, State Farm is There
State Farm is an American group of financial insurances and services. It was founded in 1922 by George.J. Mecherle. Its primary business is auto insurance. Their other lines of businesses include property and casualty insurance, life and health insurance, mutual funds, annuities, and other banking products. State Farm has a whopping 58,000 employees and 19,000 agents serving more than 83 million policies and accounts throughout the country.
Maybelline – Maybe She’s born with it. Maybe she’s Maybelline www.mamamia.com.au
Maybelline – Maybe She’s born with it. Maybe she’s Maybelline
Many would not know that the cosmetic giant was the brainchild of a 19-year-old boy named Thomas Lyle Williams. Thomas noticed Mabel applying a blend of Vaseline and coal dust on her eyelashes to make them look darker and sharper. He used his chemistry wit, made a product, which was sold as lash-in-brow-line. This led to a series of other cosmetic inventions. He later named the company after his sister - Maybelline.
Carlsberg – Probably the best beer in the world www.howgreatmarketingworks.com
Carlsberg – Probably the best beer in the world
The iconic tagline was replaced with “This calls for Carlsberg” in 2011. The popular beer is older than Heineken. Carlsberg was founded by a 24-year old Jacob Christian Jacobsen and his friends on the outskirts of Copenhagen in 1847, while Heineken was founded 17 years later in 1864. Famous people who have visited Carlsberg's iconic brewery include Sir Winston Churchill, Queen Elizabeth II, and Russian cosmonaut Yuri Gagarin.
De Beers – A Diamond is Forever www.middiamonds.com
De Beers – A Diamond is Forever
The Diamond Company was looking for an advertising campaign to boost its diamond sales which had taken a huge hit due to the great depression. They hired Frances Gerety from a Philadelphia agency, NW Ayer who came up with the iconic tagline in 1947. Frances and her counterpart at the agency are also credited for inventing the concept of an engagement ring.
The U.S. Marine Corps – Semper Fi fineartamerica.com
The U.S. Marine Corps – Semper Fi
Semper Fidelis or Semper Fi which means “always faithful” in Latin has been used by the Corps since 1883. They had three mottoes which were more traditional than official. The first was “Fortitudine” which meant “with fortitude”. The second was “Per Mare, Per Terram” which meant “By Sea and By Land”. Until 1848, the third was “To the Shores of Tripoli” to commemorate O’ Bannon’s capture of Derna in 1805.
Verizon – Can You Hear Me Now? www.designyourway.net
Verizon – Can You Hear Me Now?
Verizon is one of the largest telecommunication operators alongside AT&T Inc. It is headquartered in New York and has generated 130 billion U.S dollars in annual revenue. Verizon is a result of a merger between Bell Atlantic and GTE Corporation, and a joint venture with Vodafone in 2000. The company is currently expanding into the field of IoT (Internet of Things) and drones as they recently generated nearly $1 billion.
Jaguar – Grace, Space, Pace www.designhill.com
Jaguar – Grace, Space, Pace
Jaguar is known for its endurance testing. The automakers make sure that the vehicle will start even in the subzero temperatures of Siberia. It is also sent through a wind tunnel where it runs at 90mph at the same temperature. Fun fact- the engineer who designed Jaguar XE has his own metal band and has played along with side big names such as Black Sabbath and Iron Maiden.
Panasonic – Ideas For Life logoeps.com
Panasonic – Ideas For Life
Being Japan’s top consumer appliance company, it is one of the major producers of television screens, automotive electronics, and semiconductors. The company is based in Kadoma City, Osaka, and has several other subsidiaries such as Matsushita, Quasar, Technics, JVC, Sanyo, and National. Interestingly, Panasonic has also been an Olympic sponsor in 1984 and supplied official broadcast equipment for several games.
Disneyland – The Happiest Place on Earth blogtoexpress.blogspot.com
Disneyland – The Happiest Place on Earth
Running behind schedule, understaffed, and short on flowers, Disneyland first opened its gates on July 17, 1955. Despite a debacle opening, Disneyland’s inauguration drew nearly 30,000 guests on the first day. That’s about three times the audience that had been invited for the press preview. Before choosing to build the amusement park in Anaheim, Walt Disney had almost decided to build Disneyland on a seven-acre studio lot in Burbank.
Greyhound – Leave the Driving to Us www.hackwriters.com
Greyhound – Leave the Driving to Us
Not many know that Greyhound bus service was originally a Minnesota transport service for miners. The founder would ferry miners from Hibbing to Alice, MN, and charge 15 cents. The bus service got its name because when the first lot of buses that the company bought in 1921 were grey and people started calling them greyhounds. No prizes for guessing, the official mascot of the bus service was a greyhound dog.
KFC – Finger Lickin’ Good englishgloria1shs.wordpress.com
KFC – Finger Lickin’ Good
One of the most interesting facts about the KFC’s secret recipe is that there are two companies that mix the spices before sending it back to KFC. The famous fast-food chain also used to have a spin-off restaurant called “Kentucky Roast Beef” in Bellevue, WA. In Quebec, Canada, KFC is called Poulet Frit Kentucky (PFK), which is French for Kentucky Fried Chicken.
Staples – That was easy freebiesupply.com
Staples – That was easy
Staples was founded by Tom Stemberg in 1985. The store is first of its kind which primarily sells office supplies. He arrived at this idea while working on a business proposal over the Fourth of July weekend when his typewriter ribbon broke and he could not find one in local stationery. The first store was opened in Massachusetts and since then it has expanded in North America and overseas.